If you are an entrepreneur with a good business idea but don’t have the funds then you need investor to invest in your ideas to take it off the ground. It is not enough to have a good business idea alone but you would also need to have persuasive skills to convince investors to invest in your ideas.
The skill set you need to influence a businessman is vast to cover for his article but we can show a basic framework within which we can operate to get funds.
The first thing i would come up with is the “Outcome”.The Outcome of the Meeting.
Outcome: Make him Invest money in My Product.
Then i would ask myself ‘what qualities i should project to …Make him Invest money in your Product.’
Prove him you have a strong moral background and ethics.(Even money minded investors will love a honest Product owner)
Prove him that there is a strong demand for that Product in the Market.
Prove that he would profit from investing.
So how am i going to prove all this to him?
With my words.In the course of my Conversation.
The key is story telling.
Let me tell that again in case you missed it the first time.The key is story telling.
So how can you tell stories to a seasoned Businessman.A bigshot Investor.
Here is how…I have to prove that there is a demand for my Product.So in the course of my conversation i
would say some thing like…
“When i was first manufacturing My dog food from my own kitchen we could not keep up with the demand
and there were some customers who were mad at us because their dogs got used to our dog food and they were
not eating other brand dog foods well.They were telling mean things like ‘If you can’t manufacture enough and
satisfy your customers why are you running a business’
That’s why we are planning to get a commercial unit to manufacture the dog food’ and we are seeking investors.”
I hope you get the Idea of story telling.
Story telling is one of the Tools of conversational hypnosis that i use in almost all scenarios of conversation.
2.Set the Frame of the Conversation
So all i am going to talk about in the conversation should be within the Frames of Proving that i am a trustworthy person
and that my product has great demand in market and that he would profit greatly by investing in it.
If you aimlessly wander in your conversation you may end up telling your weak links and the investor may get disinterested.Also you may stall in your conversation.
I should be having all the Business information and statistics ready.
3.Get Instant Rapport with the Investor.
My ‘How to make people like you instantly’gig will help you to that.