How to Persuade and convince investors to invest in your ideas

If you are an entrepreneur with a good business idea but don’t have the funds then you need investor to invest in your ideas to take it off the ground. It is not enough to have a good business idea alone but you would also need to have persuasive skills to convince investors to invest in your ideas.

The skill set you need to influence a businessman is vast to cover for his article but we can show a basic framework within which we can operate to get funds.

The first thing i would come up with is the “Outcome”.The Outcome of the Meeting.
1.Outcome

Outcome: Make him Invest money in My Product.

Then i would ask myself ‘what qualities i should project to …Make him Invest money in your Product.’

Example Answers:
Prove him you have a strong moral background and ethics.(Even money minded investors will love a honest Product owner)
Prove him that there is a strong demand for that Product in the Market.
Prove that he would profit from investing.

So how am i going to prove all this to him?

With my words.In the course of my Conversation.
The key is story telling.
Let me tell that again in case you missed it the first time.The key is story telling.

So how can you tell stories to a seasoned Businessman.A bigshot Investor.

Here is how…I have to prove that there is a demand for my Product.So in the course of my conversation i
would say some thing like…
“When i was first manufacturing My dog food from my own kitchen we could not keep up with the demand
and there were some customers who were mad at us because their dogs got used to our dog food and they were
not eating other brand dog foods well.They were telling mean things like ‘If you can’t manufacture enough and
satisfy your customers why are you running a business’
That’s why we are planning to get a commercial unit to manufacture the dog food’ and we are seeking investors.”

I hope you get the Idea of story telling.
Story telling is one of the Tools of conversational hypnosis that i use in almost all scenarios of conversation.

2.Set the Frame of the Conversation
So all i am going to talk about in the conversation should be within the Frames of Proving that i am a trustworthy person
and that my product has great demand in market and that he would profit greatly by investing in it.
If you aimlessly wander in your conversation you may end up telling your weak links and the investor may get disinterested.Also you may stall in your conversation.

I should be having all the Business information and statistics ready.

3.Get Instant Rapport with the Investor.
My ‘How to make people like you instantly’gig will help you to that.

Derailing Conversations-A Dummies guide to tone policing and other Conversation tactics

Since this is a Dummies guide let’s start from the very beginning.
Define Derailing a Conversation….How does Derailing help you?
In any group conversation or group discussion there will always be sub groups of people who will align with your line of thinking and ideology and agree or like what you are saying.Most likely,there will be another sub set of people who have different perceptions and ideology and experiences than you and your support group share.They may come from a different background and they may have completely opposite experiences about the things you are talking about in your discussion.Eventually one of a person from your opposing group may get offended or feel unhappy about something you say and may interfere while you are talking.
If you ever give them an inch and let them talk they will go to any length to humiliate you in front of your sub group and make you eat your words.
Derailing_Conversations_For_Dummies
Derailing_Conversations_For_Dummies
If you ever get yourself in this situation ‘Derailing a conversation’ is the only skill or Tool that you are going to need to put Duct tape on your opponent’s mouth and make them feel small in front of the Group.A well executed derailment can earn appreciation from the members of the opponent Sub Group also and may make the members of your sub group consider you as their leader.
If you don’t understand parts of what i told above you will get clarity once you listen me explaining the real life scenarios where you can apply your new learnt skill of ‘Derailing a conversation’ with real examples.
Scenario #1:
You are put in to a Group discussion where the candidates have to talk against or supporting a social issue.The Interviewers are seated to watch the gladiator in you getting eaten by the hungry tigers.You take the lead and start the Conversation and have some people nodding in support of your views when you hear a fierce voice interfering your train of thoughts.It’s some one from the opposing sub group who was offended by something you said or just another candidate trying to grab your job from your reach.If you don’t take the sword of ‘Derailing Conversations’ and use it on your opponent they are going to make you a spectacle and run away with your job.The Trick is to silence your opponent artfully and gracefully without inviting further uprisings from others ,else Ceaser watching over the match will be giving you a thumbs down and you may go home empty handed.
Scenario #2:
You are the Team leader and you are Suggesting your Plan of action for the Management’s Problem and one of your team member questions your Plan and is about to Pitch his own Plan.
Worst case scenario-You lose the grace of the Management and the Team member becomes your Leader.
Best case scenario-You Derailing the Conversation with Tone Policing and entertaining the Management all the while
So what is Common in all the above Real life scenarios?
There is your Opponent you have to silence and there is also a higher authority who is overseeing you.You not only have to Derail the conversation and trivialize your opponent but also have to do it subtly without letting the Management or higher authority Interfere.
By ‘Derailing a conversation’ what we mean really are ways to detract,silence,belittle, devalue ,deprecate,decry the validity of a statement by attacking the tone or person rather than the message.
Derailing or Tone Policing can be effectively done if you have higher authority and you are in the privileged group.To explain this Point let’s say you are talking with your town people about the visitors from the neighboring spoiling your town’s safety.If there is a particular person who originally came and settled from the neighboring town in the group he may get offended and may argue against your argument.In this scenario the Opponent is having lesser advantage and you are in a Prevailed position because you have the home crowd support.